The African Kitchen

Concept

Services
  • Concept Design
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The African Kitchen is a catering company specializing in authentic African cuisine. They required a website to showcase their offerings, attract customers, and provide an easy booking system. The design emphasizes rich, vibrant imagery of African dishes while incorporating SEO best practices to improve online visibility and attract local customers searching for African catering services.

Audience
Food enthusiasts interested in exploring African cuisine Event planners looking for unique catering options Local community members seeking authentic African meals Individuals planning special events or gatherings
Challenge
Conveying the rich diversity of African cuisine visually Creating an intuitive user experience for browsing menu items and placing orders Balancing authentic cultural representation with modern web design principles Implementing responsive design to ensure accessibility across all devices Optimizing the website for local SEO to improve visibility in search results for African catering in the area
Solution
Designed a visually striking, user-friendly, and SEO-optimized website using Figma for mockups and planning implementation on Shopify. The design features: A bold, attention-grabbing hero section with high-quality food imagery and keyword-rich headings Clear, SEO-friendly navigation structure Optimized page titles, meta descriptions, and header tags A "Most Popular Dishes" section to highlight key offerings, using structured data for rich snippets Customer testimonials to build trust and potentially improve local SEO Easy-to-find contact and location information, optimized for local search A gallery showcasing the variety of dishes offered, with optimized image alt text
Richard Chang | richardchang.io

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